The mailbox – that tin collector of worthless coupons, bills and Victoria's Secret catalogs — is now where you can find your monthly supply of gourmet bacon to accompany your morning eggs. You can also receive luxury shirts or wacky socks. If clothes aren't your cup of tea, maybe a package of artisanal coffee will brighten your day. But it'll cost you $$$.
This isn't the Book of the Month Club or the once-common monthly delivery of CDs, which frustrated some subscribers with complicated return policies. It's a new generation of month-by-month subscription that aims to attract time-strapped connoisseurs, who can opt in (or out) at any time and receive products they want (think fancy spices) or need (socks).
Monthly subscription boxes — filled with dog treats, razors and even feminine products — are arriving at front doors nationwide. Although the numbers are small, the offerings are varied and growing, as more businesses cater to the convenience culture.
The element of surprise also is a big appeal.
Birchbox, a popular subscription service, sends customers beauty samples each month, but subscribers don't know what they're going to receive until they open the package. With more than 100,000 subscribers in the United States, Birchbox has expanded to other countries and now offers a subscription service for male beauty products.
There are subscription boxes for just about every interest, ranging in price from less than $10 a month to more than $50. Here are a few:
1. Zingerman's Bacon Club ($99 for three months)