Thumpa-thumpa-thumpa-thumpa.
"At what point did restaurateurs come to equate 'loud' with 'successful'?" asked my friend, although I could barely hear him. We were in the middle of a standing-room-only Friday evening at Primebar, and our ability to converse was being squeezed by an ever-escalating chorus of human voices, each seemingly struggling to be heard over the sound system's incessant, sink-into-your-bones beat. Let's put it this way: I have never felt older.
Or maybe it's because Uptown, or at least this particular corner of it, never seems to age. I'm referring to the longtime home of Figlio -- and its short-lived, ill-conceived successor, Il Gatto -- which is now occupied by what Chicago-based Restaurants-America is touting as its "upscale gastropub."
One reason why it suddenly feels like old times is because Primebar looks the way Figlio probably would, had it survived to 2012: An enormous, roughly circular bar rests in its rightful place in the center of the room.
Honey-tinted wood floors, walls of salvaged planks and roomy booths impart a warmly appealing mix of modern and traditional, and a string of communal tables are lined up along a prime stretch of people-watching sidewalk. Even Figlio's clumsy, multi-level floor has been conveniently smoothed out.
Volume issues aside, it works, and when it's packed -- which is often, a factoid that must depress the heck out of the folks at Parasole Restaurant Holdings, Figlio's parent company, who have surely grown weary of the word "hindsight" -- the place buzzes like the Ghost of Figlio Past.
Primebar's something-for-everyone menu occasionally tastes that way, too. It's all fairly corporate, with a calculating vibe that exudes more savvy market analysis than the musings of a curious culinary mind. If it's currently on trend, it has a berth on the Primebar menu. Pork belly? Check. Cooked eggs as garnishes? Yep. Designer tacos? Uh-huh. Fries topped in everything but the kitchen sink? Sure.
Nothing wrong with any of that, especially when it's well executed. It's easy to love the deviled eggs, their creamy bite jazzed with a crumble of the kitchen's peppy chorizo. I can't imagine dropping in after a movie and not ordering the gloriously fatty bacon "roll," a spiral of slow-braised pork belly resting on a marvelous succotash of toothy white beans, sweet carrots and bits of fried mint, all bathed in a gently porky broth. Instead of some same-old, same-old bruschetta, there are golden, oven-warm pretzel sticks, each as fat as a stogie and flecked with salt, paired with a sweet mustard sauce and a fondue-esque Cheddar dip.