Those curious to get a glimpse into fast food's promising future need look no further than World Street Kitchen.
Actually, the pejorative "fast food" does a disservice to this remarkable re-imagination of the food truck of the same name, run by the innovative Wadi brothers, Sameh and Saed.
At the tender age of 29, chef Sameh Wadi feels like a fixture on the Twin Cities restaurant scene, having opened the groundbreaking Saffron Restaurant & Lounge seven years ago. What's most exciting about the casual, moderately priced World Street Kitchen is how it allows Wadi the opportunity to insert his fine-dining aesthetic into quick-service fare, exposing his smart, adventurous cooking to an entirely new audience.
Ironically, the truck grew out of a bricks-and-mortar business plan that was close to fruition. But when Minneapolis officials reworked the city's draconian street-food regulations, launching a truck suddenly became a much less expensive — and faster — expansion proposition. The brothers called their mobile enterprise World Street Kitchen, a reflection of its global culinary inspirations.
Nearly three years and countless devoted customers later, the Wadis have come full circle, taking the lessons learned at WSK the truck and applying them to WSK the restaurant. The counter-service menu borrows elements of Chipotle's format, sharing key building-block ingredients across several platforms, including a modest selection of rice bowls, sandwiches, tacos and other portable foods.
The carb-seeking missile that is my appetite invariably zeros in on the rice bowls. They are astonishingly good. The rice is moist, sticky and steamy, and it's enriched by crunchy peanuts and a barely poached egg that's tauntingly sexy — if an egg can be sexy, and yes, it can — in its yolky runniness.
From there, the variations start with thin-sliced beef short ribs tenderized in an umami-laden marinade and seared to sigh-inducing caramelization. The other chief ingredient is a feisty kimchi. Demand is so great that the kitchen is now turning out 100 pounds of the fermented Napa cabbage per week, a breakneck pace that surprises Sameh Wadi more than anyone else.
"I've never made kimchi before, but I'm getting really good at it," he said with a laugh. "I want to challenge myself. I like to try new things. But that's the difference between the two restaurants. Saffron is a reflection of me as a chef. World Street Kitchen is a reflection of me as a person."