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At this point, it seems a little gratuitous to pick at the scab of Ron DeSantis' not-so-dazzling presidential campaign opening. Let us just stipulate that when your long-anticipated announcement jump-starts #DeSaster trending on social media, things could have gone better.
The feeble rollout wouldn't much matter if the Florida governor were otherwise dominating the Republican primary race or even holding steady. But he isn't. Slipping poll numbers, questionable policy moves, the people skills of a Roomba — his multiplying red flags have landed the Republican Party in the odd position of having not one but two problematic front-runners: its original MAGA king and the lead runner in its Anyone but Trump lane.
So where does the race go from here? Most likely nowhere new, unless someone steps up with a fresh approach to the Trump problem. Because so far, the pack of pretenders to Donald Trump's throne reeks of weakness. And nothing delights the MAGA king more than curb-stomping the weak.
A presidential field without a strong front-runner invariably invites a pile-in of challengers. Every Tim, Nikki and Vivek — and Asa, Doug, Larry, Mike, etc. — surveys the scene and thinks: Heck yeah, why not me? Why not, indeed? Given the topsy-turvy state of the political terrain, is it really much more ridiculous for Vivek Ramaswamy, the upstart tech entrepreneur, to think he has a shot at the nomination than for Mike Pence to? No rampaging MAGA mob has ever brayed for his hanging, so in some regards, he has a critical edge on the former vice president.
A host of seasoned politicians, along with characters no one has ever heard of, are out there right now poring over the results of test polls and focus groups, talking with players in Iowa and New Hampshire, huddling with big donors and strategists. Fueling the frenzy, twitchy donors are casting about for a more promising champion than DeSantis, pressuring their favorite white knights to join the tournament. Listen closely and you can hear the phones chirping in the offices of popular Republican governors such as Chris Sununu, Glenn Youngkin and Brian Kemp.
Even as the mass of pretenders to Trump's throne grows, the energy from the field remains stubbornly subdued. The pretenders have adopted a stance of nonaggression, an unwillingness to come hard at the MAGA king. The reasoning behind this is no secret. The former president feeds on conflict like a vampire on virgins. But the result is a collection of challengers trying to sell beta-male energy to a voting base hooked on outrage, machismo and blood lust.