I will confess, I am not a dedicated sports fan, but this morning I carefully read every word of the Aug. 27 paper's top article: "Ticket slide alarms Gophers." What I was looking for, I did not see: the price of a ticket. Is it possible that the slide is due to inflated and unrealistic pricing? When I do hear what ticket prices are, for both professional and college sports, I am aghast. It seems that sports used to be for "the people." Now it seems they are not.
Robert Reilly, Minneapolis
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Interesting read on the slumping University of Minnesota athletic ticket sales, but the failure to lure or keep season-ticket holders lies with the athletic department, not with the loyal maroon-and-gold supporters.
I was a hockey season-ticket holder for years. There were sellout crowds at the old arena on a nightly basis. Perhaps the biggest reason was that ticket prices were extremely reasonable, be it single game or season, not to mention the fact that parking was cheap. And, yes, the fact that the Gophers were contenders added to that mix.
Then came the new arena, and, for the first years, the same atmosphere moved from one side of the street to the other. But changes were in the wind. Preferred seating, preferred parking, the separation of those who have and those who have not. Corporate sponsorship entered the picture. They got the perks, and as long as the money flowed, no one gave a damn about the empty seats. You cannot price loyal fans out of their seats and expect them to bleed maroon-and-gold.
The other big change: leaving the WCHA for the Big Ten Network and its money. That's what it's come down to — always has and always will.
Secondary in all of this are two things: putting a competitive team on the football field, hiring a coach who knows about the game rather than about rowing a boat, and winning. Likely the same scenario applies to hockey and basketball. Scandals galore haven't helped, either, but that's another story.
What will sway people the other way? It's hard to tell. Ditching corporate sponsors is highly unlikely. Reducing the cost of a ticket? Also unlikely, considering that overblown contracts have to be fulfilled. It's a mess, and the athletic department caused it.