As a practitioner of search-engine marketing,
I love seeing Google's annual compendium of top searches. Over the years, I've seen searches ranging from sweet to disturbing to poignant: cute photos of baby animals I didn't know existed, fetishes that made me want to bathe in Purell and pleas for medical breakthroughs.
Reading the list of the year's "trending donations" brought to mind a related project I did for a nonprofit that wanted to attract funders. When I saw all the interest in terms — also on Google's 2014 list — such as "donate blood," I thought, "Huzzah! My faith in humankind is restored!" (Until I dug deeper and realized that the searches were almost always followed by "for money." Then I had to reframe my statement to: "Drat, faith in humankind still shaky.")
Nina Hale, Minneapolis
DISABILITIES
Access can come down to a matter of inches
The Dec. 15 article "Disability lawsuits are met by healthy skepticism" missed a very important perspective: that of disabled people in Minnesota. While we all want small businesses to thrive, the Americans with Disabilities Act (ADA) also provides very important protections for disabled people that allow them to access the same services and public places as everyone else. Just because a business is small or doesn't have large profits does not excuse compliance.
My dad has multiple sclerosis. Every time we want to go out to dinner or travel or go shopping, we have to think about whether the business is compliant with the ADA. Do all doors have automatic door openers? Are there stairs inside the restaurant or hotel? Is there a ramp, and is it the correct angle? Does the "accessible room" actually have a roll-in shower and a wide-enough door? The article made it seem like a door threshold that is 1.5 inches too high is no big deal. I watch my dad navigate the world in a scooter, and I can tell you that it is a big deal. Such seemingly small details can make all the difference when it comes to access for disabled people.
I'm not condoning the lawyers' actions in these particular cases. However, the ADA is important legislation, and we must find a way to educate small and large business owners alike about compliance.
Kristina Lund Alcantara, Minneapolis
POLICING
Issues will arise when nuance isn't embraced
I agree with Christopher R. Guelcher that policing in a large city is a thankless and difficult job ("An officer's query: Which laws should we not enforce?" Dec. 18). There are truly bad people out there on the street who want to hurt police officers. There are politicians who don't support them and community groups that want to blame them. But to label every lawbreaker as a "bad guy" touches at the core of the policing problem in this country today. If someone is disobeying a law, any law, labeling them justifies treating them as less than human.
If Rosa Parks were to refuse her seat on the bus to a white man today, which cop would she encounter? The one who labels her as "bad" and would beat her with a baton before dragging her off the bus and throwing her into jail? Or the officer who saw an old woman who was tired after a long day of work and simply wanted to sit down?