Do people still think of downtown Minneapolis as a holiday-decoration destination?
Possibly not. Without a Holidazzle — and I mean the old-style, with the incandescent parade — it's hard to convince someone they should drag the kids downtown to look at some seasonal stuff that spends 11 months of the year in a storeroom.
But possibly yes. There are interesting things. There could be more, but there always could be more, if you're a kid; no child goggling at the lights ever says, "They've overdone it by 25%." No, the more festive festooning, the better.
When you look back at the decorations that smothered Nicollet in the postwar era, you have to sigh: They went all out. The store windows were full of toys and trains, dresses and drums, all the seasonal cliches. To walk from one end of the shopping district to the other was to bathe in light and cheer.
Of course they wanted you to buy something. But you didn't have to. You could just look, and hum a Christmas tune and have a bright night downtown.
It is not like that today, for various reasons. The downtown shopping district withered with the advent of the malls, and despite regular attempts to rebuild downtown as a retail destination, it never regained its monopoly draw. The skyway commercial ecosystem worked well for the people who worked downtown, but COVID lockdowns and the work-from-home movement brought a new and unexpected contraction that makes you more likely, some days, to dodge tumbleweeds than fellow citizens.
It's getting better, in some ways. The Dayton's Project collection of boutique shops has marvelous wares, and it's worth popping for ramp parking to find something different. But few people are going downtown solely for Christmas shopping.
Should they go downtown for holiday decorations, though? The atriums to which the skyways connect are some of the grandest public spaces in town, and you'd think they surely must put up something that's worth a look. Let us stroll through the skyways and rate the Christmas trees.