He still pronounces their bands "Bone Eye-ver" and "Police." He's also still not quite sure what they did to his record.
But Swamp Dogg is grateful to Upper Midwest musicmakers Justin Vernon and Ryan Olson — of Bon Iver and Poliça, respectively — for giving him a dramatic sonic makeover, amounting to one of the year's unlikeliest collaboration albums.
"What they did is exactly what I've wanted and tried to do myself for a long time," said the Los Angeles R&B vet alternately known as Jerry Williams Jr. "I just didn't have the level of technology and information to do it."
What they did is apply AutoTune and other electronic vocal gadgetry to the 76-year-old singer's vintage sound.
Flagrantly titled "Love, Loss & AutoTune," Williams' new album was produced by Olson with heavy input from Vernon. The two longtime cohorts from Eau Claire, Wis., were given a green light to experiment and modernize Swamp's sound, and they did not go about it subtly or meekly.
If you've ever imagined what a T-Pain blues record would sound like, or how Bon Iver might pass as an old R&B singer — and kudos if you have — this album might be the nearest thing. Some of the more prominent reviews of the record seemed to rue the idea but appreciate the results.
Rolling Stone said the album "seems like a stunt dreamed up for NPR listeners" but added, "Even when his voice is coated in effects, it remains idiosyncratic, quirkily adenoidal." The New York Times wrote: "Swamp Dogg can still be heard with his unadorned voice, as a longtime soul man. But just as often, the vocals are squeezed, nasalized, multiplied, pitch-shifted or radically disembodied."
Talking by phone from his home in Los Angeles last month ahead of Thursday's gig at the Turf Club in St. Paul, Williams said he was just as surprised as everyone else by the end results after Olson and Vernon went to work on the record. He had flown up to their neck of the woods in 2017 and last summer for performances at Vernon's Eaux Claires music festival.