BY KRISTIN TILLOTSON
File art of car bogged down in mud in the proposed Fordlandia in Brazil.
Producer Bill Pohlad's company is taking on a spectacular failure -- the story of one, that is.
River Road Entertainment has acquired rights to the book "Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City." The 2009 Pulitzer finalist by Greg Grandin is the story of Ford's 1927 attempt to create his own rubber supply by building a plantation and industrial town in the Amazon jungle. His rigid edicts -- and raging ego -- proved no match for Mother Nature and rebellious workers.
The film version's point-of-view will be that of the men hired to carry out Ford's misguided vision. No word on director yet, but sounds like a job for Werner Herzog.
