The old model for fan-player interaction was pretty one-sided. Your heroes were typically behind some sort of figurative wall -- your access to them limited by what you saw on TV or read in the newspaper ... or gleaned from a few seconds during an autograph session, if you were really lucky.
In that sense, then, Twitter is a game-changer.
Plenty of Twins have embraced the 140-characters-at-a-time social networking site, and fans have flocked to follow them.
"A lot of athletes have publicists, and I think in the beginning fans were surprised and happy that it was actually me talking to them," said Twins outfielder Denard Span (@thisisdspan on Twitter), who joined the site two years ago and now has nearly 20,000 people following his tweets. "They felt like they were texting me or something like that. Just hearing those things in the beginning, that made me feel good."
Span spends down time answering questions from fans via Twitter or offering observations like one March 21, when he professed a love of bus trips because they give him time to think about life.
Danny Valencia (@dannyvalencia19), meanwhile, tweeted: "Headed home to play against the Marlins, long 3 hour bus ride. I wish I could teleport!!!" and also sent a tweet directed at Span questioning his bus logic.
That information isn't likely to make it into a daily media report about either player, but it does offer some insight into their overall personalities.
"I don't answer everybody's questions, but I try to within reason," Span said. "I try to talk to people, so they can get to know me in my own words."