The last thing that Joyce Wisdom had in mind when she traveled to Connecticut in 2009 to wed her partner, Helen Pound, was a new promotional scheme for Lake Street.
But Connecticut has two things Minnesota lacks: a same-sex marriage law and the town of Ridgefield. That's where the couple wed, and where Wisdom discovered that residents literally put their history on the streets. For its 300th anniversary, Ridgefield installed 32 historical panels that guide walkers through the town's revolutionary and industrial-era history and heroes.
That exposure prompted Wisdom to advocate for the past year and a half for a greater sense of heritage on Lake Street, where she's the executive director of the Lake Street Council. By late this year or early 2012, she's planning that the council will unveil the first in a series of 60 plaques modeled after what she saw in Ridgefield.
The plaques will be clustered in three sections of the thoroughfare that extends east-west through south Minneapolis from the Mississippi River to the city's western border.
Visitors will be able to pick up a brochure from participating businesses and take a walking tour of a street that once was the city's agricultural fringe, then a thriving commercial strip, later the city's prime new-car emporium, and now is home to a newer generation of immigrant businesses.
Perhaps no business illustrates the street's evolution better than Schatzlein Saddle Shop, at 413 W. Lake.
Joan West is one of six Schatzlein grandchildren at a store that's been in the family since 1907. She's heard stories handed down about how her German-born grandfather Emil would repair a harness on a plow horse from then-nearby farms as it stood hitched to a post on Lake.
As development displaced farms, the business adapted to serve a clientele of serious riders and non-riders who hankered after such accessories as boots, buckles and bolo ties.