Apparently, in a schizophrenic season -- encouraging early, then maddening, now just puzzling -- the Vikings felt a pressing need to treat Week 14 as message delivery time.
First it was the veterans, salving the sting of last week's loss in Green Bay by issuing frequent reminders that the season was far from finished.
Said Jared Allen: "I've tried to express to these young guys, you don't get the chance to go to the playoffs very often."
Then it was owner Zygi Wilf attending Friday's practice at Winter Park and feeling compelled to deliver his own sermon about Sunday's contest with Chicago.
"He wanted us to understand what this game meant," center John Sullivan said. "And he wanted to reiterate the ownership's commitment to our success and how much they want to win. That's big."
And then came Leslie Frazier's pep talk to the newbies, with the head coach gathering his young players and letting them know that by December in the NFL, inexperience can no longer be used as a convenient excuse for failure.
"You can't hide behind the fact that you're a rookie anymore," Frazier said.
So how do we explain the Vikings' 21-14 win over Chicago on Sunday at Mall of America Field? Well, in many ways, it was evidence that all the messages that circulated hit home.