By Jeremy Herb and Baird Helgeson
Taking his first official step toward a run for the White House, former Gov. Tim Pawlenty announced Monday he's forming a presidential exploratory committee.
Through a succinctly produced video released via Facebook, Pawlenty declared behind inspirational music he was "announcing the formation of an exploratory committee to run for president of the United States."
An exploratory committee is the first step before candidates officially declare a run for the White House.
Pawlenty's video laid out the narrative he hopes to craft in the campaign, that he's a working-class politician who has lived through hard times in South St. Paul.
"At a young age, I saw up close the face challenge, the face of hardship, and the face of job loss," Pawlenty says. "Over the last year, I've traveled to nearly every state in the country, and I know many Americans are feeling that way today. I know that feeling. I lived it."
On Pawlenty's website, which is no longer hosting his Freedom First Political Action Committee, a banner says "Join Tim Pawlenty for his first live event as a candidate," a tele-town hall later today.
Pawlenty's use of Facebook is a nod to the important role that social media plays in politics today. His video contrasts the first major Republican to "test the waters," former House Speaker Newt Gingrich, whose fumbled rollout and press conference about exploring a 2012 White House run was criticized.