A few buckets of paint and wooden shipping pallets have transformed a small space on Hennepin Avenue, adding to the myriad of temporary parks popping up around Minneapolis as a means of city beautification.
The Hennepin Theatre Trust conceived the idea of "parklots," which convert areas of lackluster concrete into inviting gathering space with greenery, seating and interactive public art. The first parklot is adjacent to the Orpheum Theatre and nestled between 9th and 10th Streets.
"We can have the downtown we want, we just have to go out and get it," said Tom Hoch, president and CEO of the Hennepin Theatre Trust. Hoch said the Trust intends to build five parklots across the city in the coming year.
Made Here, downtown's new walking gallery of window art showcases, launches alongside the Parklot on Friday, July 11, from 7 p.m. to midnight. The trust will unveil both projects during its Summer in the City celebration, which includes food, music, comedy and free walking tours of the public art displays.
The Made Here initiative is also part of a larger effort by the trust, called the "Hennepin Cultural District," which aims to create a two-mile cultural corridor between Walker's Sculpture Garden and the Mississippi River.
A few years ago, the organization asked 300 people about their perceptions of Hennepin Avenue. Those surveyed generally agreed that the street provided an uneven experience — a mishmash of crowd-drawing theatrical entertainment and vacant storefronts. So the trust broadened its mission from the stage to the community, because residents said they wanted more and "they held us responsible for it," Hoch said.
A $200,000 grant from the National Endowment for the Arts funded the project's planning stages, while construction costs are covered solely by sponsorships and donations. Bank of America and Andersen Windows are the presenting sponsors for the Parklot and the Made Here initiative, respectively.
Nearly 40 displays were installed in the last three weeks, decorating empty spaces with local Minnesotans' artwork along a 15-block stretch. The goal is to generate more foot-traffic and change people's perceptions of Hennepin, said Joan Vorderbruggen, local artist and the trust's Cultural District arts coordinator.