Matt Ames has a five-year plan to make a million memories for people by 2020.
As the owner of three Minnesota-based entertainment companies, that usually means paintball battles, group games and mystery-solving challenges.
It also means doing his part to save young lives in Minnesota so more kids have an opportunity to make memories. It's a personal mission for Ames, 31, who was born with a congenital heart defect and received lifesaving treatment as a child.
He's hosting his Seventh Annual Challenge for Children's paintball fundraising event July 19 to raise money for Children's Hospitals and Clinics of Minnesota.
"My goal is create memories," he said. "I spend too much time trying to figure out, 'How do I make you feel something?'"
Ames owns MN Pro Paintball, a paintball park and supply store; Knocker Squad, a bubble soccer company that provides wearable inflatable balls that people run around in; and escape rooms in Minnesota and Milwaukee, where participants spend an hour trying to solve a mystery while locked in a room full of clues.
Children's Hospitals and Clinics of Minnesota is special to Ames. It's where he was initially treated for his heart condition and still sees doctors today.
"How else can I give back and just be a part of this great organization that has done so much for me and for my family?" he said.