The video shown at Bemidji State University may seem like a typical presentation to freshmen: A series of students talk about how to stay safe on and off campus as soft music plays in the background.
But then students on the screen give the chilling reminder of how dangerous the consequences can be, especially in a northern climate.
"The risks are real," one warns.
"One of our students died from hypothermia in 2014," says the next. "She got lost on her way home from a party."
The video, titled "No Buddy Left Behind," is part of a new effort at the school this year to remind students to watch out for each other.
Hundreds of students had gathered for a summit on campus drinking in January, more than a month after 20-year-old Sandra Lommen died after slipping in a creek on a drunken walk home from a party. Weeks later, another student believed to have been drinking nearly died after spending hours in an alley.
A task force including students and law enforcement then convened every Wednesday at 7 a.m. and decided to go forward with plans for a video and rubber bracelets in BSU green and white colors saying, "Save our students."
"I think since that event, we've experienced a new level of interest by students, faculty and staff to get involved in this campaign," said Jay Passa, the school's health education coordinator.