Former Minnesota Gov. Tim Pawlenty took a giant step toward a White House run Monday when he announced formation of a presidential exploratory committee.
"At a young age, I saw up close the face of challenge, the face of hardship, and the face of job loss," the Republican said in a slick video announcement. "I know many Americans are feeling that way today. I know that feeling. I lived it."
Pawlenty made his pitch through Facebook and a nearly two-minute video that showcased his South St. Paul upbringing, his love of hockey and belief in "limited government." He mentioned Ronald Reagan and Abraham Lincoln and highlighted multiple images of the American flag and members of the military.
"Join the team and together, we'll restore America," said Pawlenty, accompanied by a background of rousing music, cheers and fireworks.
Pawlenty, 50, has spent the past 18 months meticulously building his presidential base, starting while he was still governor. He has wooed top national operatives, built a cadre of fundraisers and spoken to groups nationwide, including frequent stops in early-voting Iowa and New Hampshire. He's been criticized for a lack of sizzle and has yet to break out of single digits in polls but is still widely considered a top-tier potential candidate.
"He's one of only a few serious prospects in the Republican Party," said Bruce Buchanan, a presidential scholar at the University of Texas. "He has to be taken seriously."
The former state legislator and two-term governor is among the first major candidates to announce their intentions to seek the Republican nomination. Former U.S. House Speaker Newt Gingrich announced this month that he was "testing the waters" for a presidential run.
Pawlenty's new Minneapolis-based committee will allow him to start raising money for a national bid.