We used to hang out in bars, hoping to meet some decent guy between vodka martinis. Now we sign up for online dating services, which is not necessarily a healthier approach.
Even AARP is into the Internet dating game, launching AARP Dating (aarp.org/dating) with tips, experts and even results of an AARP dating survey.
It isn't easy being single today. Indeed, if all the consultants and experts are to be believed, it's downright unnatural. But it wasn't always this way.
"Our generation still has this stigma that only desperate people are publicly looking for dates," says Christine Baumgartner. "We're supposed to meet someone at work or in church instead."
Baumgartner, 62, who coaches men and women on dating styles and issues through her website, ThePerfectCatch.com, also points out that women often are nervous about meeting a man on the Internet rather than through a friend.
And with good reason, says Tom Blake, a Dana Point, Calif., deli owner who has morphed into a 50-plus dating expert, with his own website, Findingloveafter50.com.
"Women particularly have really got to be on their toes," he says. "There are a tremendous number of scams, particularly when long-distance relationships are involved.
"I think online websites are a valuable tool for older singles and help them to expand their social circle, but it's important to be realistic."