It's been said that Margaret "Marge" Dolan lived large.
She read 10 books a week, had nine children and when she divorced, she raced back to the University of Minnesota and earned the accounting degree that let her create an entirely new investigative field — coupon fraud analysis — for General Mills.
"She was an amazing lady," said her daughter Peggy Bell.
Dolan, 78, died in her sleep on Feb. 9 in her Minneapolis home after two years of lung problems.
Dolan will be missed for her fabulous laugh and many contributions to the arts, politics, business and family. She sang in several church choirs and was a beloved docent at the Walker Art Center and the Minneapolis Institute of Arts. She was appointed by Gov. Arne Carlson and served four years on the State Board of Community Colleges. And she was the longest-serving Minneapolis city charter commissioner.
But one of her strongest imprints was left at General Mills, where some of her analytical techniques are still used.
Dolan joined General Mills in the late 1970s and wrote the first software to analyze how grocers redeemed coupons nationwide. Her program then cross-referenced that data against local population data to uncover fraud or untapped sales opportunities.
"She saved General Mills a lot of money," Bell said. "She really pioneered that field. Before that, they had no real way of identifying where coupon fraud was taking place and what it was costing them."