Whether with family, advertising colleagues or friends, Joe Culligan lived life with energy, enthusiasm and an emphasis on soaking in the moment.
It's no wonder hundreds of people were drawn to join a New Orleans-style jazz band for and quarter-mile parade Wednesday along Summit, St. Paul's most glorious of avenues, Culligan's ashes along for the unbridled celebration.
Culligan, a former Navy officer in the 1960s, died on Flag Day, June 14, from lung disease. He was 73.
"Joe was a charming, warm, well read, loyal, funnier than hell professional Irishman," said Pat Fallon, who employed Culligan for many years and also counted him as a close friend. "In my view, he raised the bar for all Irish in St. Paul."
Culligan handled some of Fallon's largest and most well known clients, among them Magnavox, Federal Express, Time magazine and Jim Beam.
"When Cully went to [visit] clients or out to speak in our behalf, I always knew Fallon would be represented with class and with wit," Fallon said. "I counted on him. I was never let down. [He] might have been our single greatest brand ambassador."
And his loyalty to the firm was unmatched, Fallon noted.
"He literally bled for this company," Fallon said. "In fact, everyone in his immediate family worked at Fallon at one time or another — wife and all three kids. ... And his family was the center of his life."