Brent Loberg donned Santa suits and wigs, danced and used comedy to engage the crowds that filled his Duluth auction house each week as he sold off everything from cherished antiques to relics of the ill-fated Edmund Fitzgerald.
Hundreds came to 2103½ W. 3rd St. simply to laugh and be part of the convivial atmosphere inside Sellers Auction, where Loberg held auctions for more than 40 years.
"That was their Monday night fun," said Loberg's son, Brent, of Eagan. "People loved to come and see him. They loved to be entertained by Dad. He built a community."
Loberg died in his sleep of an apparent heart attack Jan. 1 at his home in Duluth. He was 62.
Loberg, a native of Duluth, graduated from Denfeld High School and from the Missouri School of Auctioneering.
He founded Sellers and was licensed in Minnesota and Wisconsin. He conducted farm and estate sales in Duluth and the surrounding area.
In 2010, Loberg auctioned off items believed to have been recovered from the Edmund Fitzgerald, the ore freighter that sank in Lake Superior during a storm in November 1975. The items included four paddles allegedly from one of the ship's life rafts, an embroidered ship blanket that reportedly belonged to a cook who missed the Fitzgerald's final voyage because of an illness and clips and photos documenting the ship's demise.
Loberg was a member of numerous nonprofits and charitable organizations in Duluth, including the Masons, Shriners Club, the Royal Order of Jesters, West Duluth Men's Business Club Association, Lions Club and the Sunset Golf League.