A campaign to persuade Republicans to support President Obama's budget is morphing into something broader, with the White House political machine and its allies now focusing pressure on conservative Democrats and anyone else who might be tempted to vote no.
Targeted Democrats are balking at some of the tactics being deployed, a sign that campaign methods so effective in getting Obama elected may not be easily transferable to the policy realm.
Earlier this month, ads underwritten by Obama allies were directed against Republican lawmakers opposed to the president's budget. This week, the group Americans United for Change is running cable TV ads in what it describes as "12 targeted states represented by Republican and Democratic members of Congress."
And MoveOn.org is running radio and Internet ads focused on 10 Democratic members of the House and Senate considered potential no votes.
A White House official said that mobilizing outside groups is crucial to Obama's agenda.
On a parallel track, Obama's campaign group, now called "Organizing for America," is using ZIP codes to reach supporters and ask them to call the person representing them in Congress.
Democratic lawmakers contend the ads won't work. Sen. Evan Bayh, an Indiana Democrat, said that none of the TV advertising would influence his vote. And he questioned whether the ads are consistent with the president's promise of collaboration.
SEBELIUS HEARING SET FOR NEXT WEEK
Kansas Gov. Kathleen Sebelius faces a confirmation hearing next week on her nomination as U.S. secretary of health and human services. She will testify April 2 before the Senate Finance Committee, which will then decide whether to send the nomination to the full Senate. She's expected to face little opposition.