A recent survey found that iPad owners use their tablets in the bedroom more than anywhere else. If the Minnesotans who fit that pattern are any indication, it's not even remotely about any risqué business.
"It's just a lot easier to get cozy in bed with the iPad," said Joe Alvarado of Minneapolis. Do tell. "It's really convenient for searching the Web, reading newspapers, Facebook, Twitter, all that stuff."
Mari Beth Ross of Hugo said she "will do some shopping, catch up with people through social media and catch up on the news. I find myself winding down using it."
Alvarado and Ross fit in with the 68 percent of respondents who told pollsters from the interactive marketing agency Rosetta that the bedroom got more regular tablet usage than any other space, indoors or out. The living room was second at 63 percent, with "on the go" at 45 percent.
The Rosetta respondents strongly preferred reading publications on a tablet rather than a computer screen or smartphone. So do Alvarado and Ross, who agreed that lugging a laptop into bed had proven entirely too unwieldy.
Convenience is a factor, as well. "It's sitting in the charger right on my nightstand," Alvarado said, "so it's easy to flip open that cover and go at it." Ross' iPad "sits on my bed stand. It doesn't really move around the house."
Ross said it hasn't prompted her to head to the boudoir earlier than she used to, but admitted that all of that Web activity and interactivity "sometimes keeps me up too late."
Bill Ward • 612-673-7643
