SouthWest Transit has launched a new pilot service to provide half-price rides to the grocery store.
For $2 each way, the transit agency's Grocery Getter takes customers to supermarkets in its service area, which includes Carver, Chanhassen, Chaska, Eden Prairie and Victoria.
Shoppers book their appointment on SouthWest's on-demand ride service, SW Prime. A bus will take them to stores such as Cub, Lunds & Byerlys, Target, Kowalski's, Cooper's, Aldi and Costco, and bring them home.
The service, which operates on weekday mornings, debuted Jan. 11 and during its first week about four to six people a day hopped on, said CEO Len Simich.
SouthWest makes food shelf deliveries a few times a month, but Simich said food bank directors and county social services staff told him there was a need for transportation. With ridership on SW Prime about half of what it was before COVID-19 hit, Simich said there was room on buses to offer inexpensive rides to those who need groceries.
"It was clear a number of people in our service area need additional help during these unprecedented times," he said. "We came up with something we could implement quickly."
About 70% of riders who use SW Prime are dependent on transit, Simich said.
The Grocery Getter is a "neat idea," said Richard Crawford of the Minnesota Valley Transit Authority, which also operates an on-demand ride service. He said the agency, which serves eight communities south of the Minnesota River, might consider adding a similar service in the future.