How do environmentally conscious consumers find out that if a business is really "green?"
New company helps consumers know green
April 19, 2008 at 11:26PM
On Tuesday, Earth Day, a fledgling environmental-monitoring organization including a veteran local marketer and several Minnesota companies will unveil "UponGreen," a system that is designed to help businesses demonstrate that they are investing in recycling, conservation and alternative low-carbon technologies.
"There's a lot of 'green-washing' going on in the market," acknowledged Mitch Hedlund, founder of Upongreen.com. "We promote transparency in companies' environmental and social initiatives and deliver a national vehicle to communicate information to consumers." With assistance from the Minnesota Center for Energy and Environment, UponGreen has created a baseline of 14 environmental actions, Hedlund said. Those that meet a minimum of nine qualify for UponGreen membership, which offers marketplace and online tools to communicate each company's efforts.
Tuesday's event, sponsored by Eureka Recycling, Whole Foods, Honeywell and other businesses, will be 7 a.m. to 9 a.m. at the Minneapolis Central Library. The programs starts at 7:30 a.m., following a complimentary continental breakfast. NEAL ST. ANTHONY
