HIP-HOP
Cardi B, "Invasion of Privacy" (Atlantic)
A year ago — heck, let's say six months ago — Cardi B would have gone only one place to tell the world she was pregnant, and that's Instagram.
But that was before Cardi B — whose inescapable "Bodak Yellow" topped Billboard's Hot 100 in September — had come within striking distance of the kind of prestige that legacy media is still thought to confer.
So when she made her big announcement this past weekend, she didn't do it online but on "Saturday Night Live," where she performed her song "Be Careful" while wearing a clingy Christian Siriano gown that revealed the baby bump she'd spent the previous few weeks carefully concealing.
Could "SNL" offer Cardi B an audience larger than her 21 million Instagram followers? Nope. But her appearance symbolized her hard-fought ascent just hours after Friday's release of her major-label debut album, "Invasion of Privacy."
You can hear signs of Cardi B's elevated standing throughout "Invasion of Privacy" — in the sleek pop production of a song like "Thru Your Phone," in high-profile cameos by SZA and J Balvin and Chance the Rapper, in an interpolation of a Lauryn Hill tune in "Be Careful" that Cardi B has said the former Fugee personally approved.
Yet what's remarkable about the album is how un-smoothed-out Cardi B sounds in this new environment. Though she clearly values the approval of old-fashioned arbiters, she won't dull her rough edges, as many have before her, to get it; the vivid result gives the impression that she's still in communion with her core audience — and indeed that her fans are somehow sharing in her success.
Her rapping demonstrates that relatability derives from specificity rather than any outright attempt to be universal.