The early August tradition of neighborhood block parties continues to grow in the south metro area, with National Night Out or Night to Unite events set in virtually every city next Tuesday.
Both events feature neighborhood social gatherings focused on crime prevention and interaction with city representatives. And as the number of parties grows, cities are finding new ways to promote the events and get people involved.
This year, the Shakopee Police Department will use its Twitter feed (@ShakopeePD) and Facebook account (facebook.com/shakopeePD) to promote a photo contest for its Night to Unite celebration. Photos of this year's event that prove most popular on social media will be posted on the city's website and used in a newsletter about next year's Night to Unite event.
Shakopee's Night to Unite celebration is growing, from 81 parties registered last year to 97 registered this year. The city even decided to create a position this year to help provide consistency in its crime prevention efforts.
"The reason we get involved and promote this event so strongly is we want neighbors to get back out there and get to know their neighbors," said Janna Grassel, whom Shakopee hired for the new crime prevention specialist position. "You don't know what's weird for your neighborhood if you don't know what's normal for your neighborhood."
Meanwhile, Eagan is using technology to plug information from online National Night Out party registrations into data points on a party location map on its website. Clicking on a point brings up a box with an address for the party, a start time and an end time, and an estimated number of people expected to attend.
"We try to make it easy for the citizens to participate," Eagan Police Chief James McDonald said.
The Dakota County Sheriff's Office also provides partygoers with a view of the old-time tools of the law-enforcement trade by bringing police horses to some locations.