Each day it's the same. Story after story in the newspaper or on TV about the COVID vaccination effort, and most of them are illustrated with pictures of needles sinking into arms.
Could those visuals, ostensibly making this all seem routine, backfire?
More than causing squeamish people to look away or change the channel, researchers say such illustrations could hamper efforts to get a broad swath of people vaccinated.
Bottom line: Many people are afraid of needles, and seeing so many pictures of them in use doesn't alleviate that.
"Fear of needles was one of the barriers that was a significant predictor of people saying, 'I don't think I will get this vaccine,' " said Jeanine Guidry, an assistant professor at Virginia Commonwealth University who conducted a survey of 500 people in July.
Efforts to encourage vaccination might have inadvertently sparked fear by showing exaggeratedly large syringes, Guidry said.
"I can't fathom what that would do to someone who has a needle phobia," she said.
Even attempts to reassure people by showing leaders such as Dr. Anthony Fauci or the president and vice president getting their COVID vaccinations can be triggering, said Hillel Hoffmann, an independent communications consultant in Philadelphia.