PARIS — The union activists chanted "Naked, naked" as they singled out two Air France executives and ripped off their suit jackets and shirts, and suddenly the French government found itself drawn into a violent labor dispute unusual even in a country with habitually nasty relations between management and staff.
With images of the shirtless executives splashed around the world, France's Socialist government worried about damage to the country's image.
Prime Minister Manuel Valls paid a hasty visit to the Air France headquarters on Tuesday, while top officials from the president on down condemned the violence. Facing a backlash, so did the unions.
"When you physically attack people, when you try to humiliate them in a crowd, that has nothing to do with the trouble a company is in," Valls said in a meeting broadcast live on French television. He stood with a phalanx of executives that included Air France's head of human resources, Xavier Broseta, who scaled a fence bare-chested and escaped under police protection along with the head of long-haul operations.
"These images hurt our country," said Valls, whose top adviser is rumored to be replacing Broseta in January.
"Dialogue matters. And when it is interrupted by violence, by confrontations that take an unacceptable form, it can have consequences on our image," President Francois Hollande said.
The Air France meeting Monday was intended to detail plans to cut 2,900 jobs and slash money-losing routes. The airline has not made a profit since 2008, although it has been steadily trimming losses in recent years, in part by voluntary departures and vacancies. Mayhem erupted as executives told staff that more cuts were needed.
The images of the shirtless executives fleeing in fear "say something terrible about France and that's how they will be interpreted," Geoffroy Roux de Bezieux, the vice president of the country's largest business organization, Medef, told France-Inter radio.