Friends and family say Nancy Ann Heidman had an amazing sense of style, which extended to n'etc, her distinctive Edina boutique.
"She brought magic into the store," said Daisy Fontaine, a friend who works at the shop. "She empowered a lot of women, including me. She knew most customers by name, and what's in their closet."
Heidman, 76, died Oct. 17 of respiratory failure.
She built and ran n'etc for more than 30 years, a retail hamlet at 50th and France Avenue known for its clothing, shoes, accessories and scarves — the last being a Heidman specialty.
"She would float into a room with these amazing scarves and beautiful flowing outfits, and very clear ideas of what she liked and what she didn't like," Fontaine said.
"She had a great eye," said her son, Christopher Heidman, of Minneapolis. His mother loved mixing high-end clothing and accessories with "something from Old Navy," he noted.
But friends and family say her talents went well beyond fashion.
"She was Martha Stewart on steroids," said her friend, Sandy DeGonda of St. Louis Park, who worked at n'etc for about a decade in the 1990s.