In September 1995, Mark Koscielski walked into a hearing over his Minneapolis gun shop wearing a T-shirt that had a drawing of the Grim Reaper stalking the city skyline.
"Murderapolis," the T-shirt read. "City of Wakes."
It was the first time the term appeared in this newspaper, but it would be repeated in countless political ads and featured in the New York Times. Since then, when homicides peaked at 97 bodies, Koscielski has sold 4,000 to 5,000 shirts.
While 2009 was still a pretty good year for gun sales and safety classes, it was a lousy one for T-shirts. Nobody could be happier than Koscielski, who prints them only when the murder rate hits 50.
Asked if he would prefer to never sell another shirt, Koscielski said: "It goes without saying."
Last year there were 19 murders in Minneapolis, an ebb that hadn't been seen since the 1960s and half the number of 2008. Koscielski gives partial credit to Police Chief Tim Dolan -- "finally, a chief who can deal with people and deal with crime."
But others say it's tough to give credit, or place blame, unless politics are involved.
In the mid-1990s, the murder rate became a dominant campaign theme as candidates blamed one another for the problem. Republicans took out ads saying Democrats were "soft on crime," and Democrats blamed cuts to social programs or boasted about "Clinton cops."