Movie audiences are staying home

March 15, 2020 at 9:37PM
Chris Pratt and Tom Holland on their brotherly bond in 'Onward.' (Pixar/TNS) ORG XMIT: 1596376
Chris Pratt and Tom Holland voice the brothers in “Onward.” (The Minnesota Star Tribune)

Seemingly every aspect of American life has been disrupted by the coronavirus pandemic, and the weekend ritual of watching a movie in the dark with strangers has been no exception. Most U.S. cinemas remain open, with the two biggest chains, AMC and Regal, reducing seating capacity in auditoriums by 50% so that people could leave at least one empty seat between them.

But fears about the corona­virus kept the masses at home: Domestic ticket sales totaled about $55.3 million, a 44% drop from last weekend despite three new films — "Bloodshot," "The Hunt" and "I Still Believe" — arriving in wide release.

It was the worst period for movie theaters in two decades, according to comScore, which compiles box office data. The next lowest weekend was Sept. 15-17, 2000.

Hollywood may have just had its worst weekend since ticketing data started to be independently compiled in the 1980s.

The No. 1 movie was a holdover: "Onward," the Disney-Pixar fantasy about two elf brothers who have an accident with magic, collected an estimated $10.5 million at 4,310 theaters in the United States and Canada — a 73% drop from its first weekend.

Overseas, where theaters have been closed in some countries in Europe and Asia, "Onward" took in $6.8 million. The animated film's global total now stands at $101.7 million, Disney said.

In a surprise — at least for Hollywood — an under-the-radar new release rooted in religion, "I Still Believe," sold the most tickets of the newcomers. It collected about $9.5 million from 3,250 theaters. "I Still Believe" (Lions­gate and Kingdom Story Co.) cost less than $10 million to make. The film stars KJ Apa ("Riverdale") and Britt Robertson ("Under the Dome") and is based on the true story of Christian singer-songwriter Jeremy Camp and his first wife, Melissa Henning-Camp, who was diagnosed with terminal cancer while on their honeymoon.

NEW YORK TIMES

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