Having spent much of her life on its shores and water, Mikaela Casey knew Lake Minnetonka had nice bays, good restaurants and beautiful sunsets. One thing it didn't have was its own children's book.
That thought occurred to Casey one evening while in a boat on the lake, doing homework for a children's literature class she was taking at the University of Minnesota. "You know, I should probably write that," she recalls thinking.
A couple of years ago, armed with an English degree, Casey started writing.
The result is "Lenny the Loon: An Adventure on Lake Minnetonka," a hardcover picture book that Casey, now 28, self-published and launched in November. The locations in the book are colorfully (and accurately) depicted by Yana Popova, a London-based illustrator who Casey found on Facebook and paid $3,000.
To say a book about a loon has been flying off the shelves would be, well, a groan-worthy bit of wordplay. But within weeks, Casey sold the 750 copies needed to earn back the $15,000 she invested in the book, after it was rejected by a number of publishers.
With help from book-signing events at retail spots around the lake and energetic marketing on social media, "Lenny" now has sold about 1,200 copies, far exceeding the author's expectations.
"I really hoped I would break even," Casey said.
The book has proved popular as a gift for kids and a memento for lake enthusiasts. Many people have bought four or more copies at a time, she said.