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July 1, 2011 at 2:03PM
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)

And yet no one's even thinking about "Green Hornet 2"? Shame! Just kidding. That one was dreadful, and from all accounts this one was okay:

If you're wondering why they're remaking it: so far it has pulled in $437 million. Another $150 million, by Hollywood accounting standards, and it might even make a profit. When you add the sequel money into the mix, though, it should be turn dreadfully unprofitable, so all the people who were promised a slice of the profits won't get anything. Screwing over people in Hollywood may look easy, but it's an art, a true craft.

Speaking of sequels the world is trying out to see, Hollywood Reporter said this last Monday:

A 66% drop does look bad, but when you factor in the marketing write-offs for the Indian subcontinent soft-drink tie-in campaign, you -

No, that's pretty bad. A few days later, MTV news had this:

That's Hollywood: hundreds of millions of dollars will be spent on a second movie nobody wants, because they spent too much money trying to convince people to want the first one.

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jameslileks