Searching for the ideal holiday gift for the special millennials in your life? Why not get them a board game that will point out their crippling student loan debt and the unprecedented barriers their generation faces to enter the housing market?
In what is either a product created to pigeonhole an entire generation or a work of satire, Hasbro recently launched Monopoly for Millennials, a spinoff that features the slogan: "Forget real estate. You can't afford it anyway."
Pictured on the box top and at the center of the game board is Rich Uncle Pennybags dressed in his signature suit and top hat — taking a selfie, holding a coffee and sporting a participation medal.
It differs from the traditional Monopoly in that rather than trying to earn money, players attempt to rack up "experiences," a nod to the studies that show millennials generally prioritize travel or friendships over material possessions. Experience points are gained by visiting a friend's couch, vegan bistro, artisanal coffee bar or weeklong meditation retreat. Game pieces include a bicycle, a pair of sunglasses, a camera and a hashtag.
The game isn't going over well with millennials, that generation born roughly between 1981 and 1996. But it's getting a warm welcome from older folks who view millennials as vain, spoiled and technology-dependent.
Online conversations about the game seem to be a microcosm. On a Facebook post, one person — presumably not a millennial — commented: "Change the name from Monopoly to I'm a loser with no money. I'm an overprivileged little crybaby who has a beard and can't change a flat tire or swing a hammer."
That would be a very long name for a board game. But the suggestion demonstrates how millennial stereotypes anger young people, one of whom fired back: "The only reason we're in this position is because our parents' generation ruined everything for us."
Stereotypes debunked
Jason Dorsey, director of the Texas-based Center for Generational Kinetics and a corporate consultant on millennials in the workplace, said while "everybody knows a millennial that fits these stereotypes," the research doesn't show that millennials are any lazier or more self-entitled than any other generation.