Those "Nate Berkus Show" PR people have nothing on the indefatigable promotional work being done by Berkus' mom, Nancy Golden.
His syndicated show, which debuted last week, airs in Las Vegas, where she and her husband live when they're not in Minnesota, "at 1:30 a.m.," she said incredulously on Friday.
"Have you ever? Trust me, I've talked to the higher-up [at the local CBS station]. They are planning to put him in Oprah's spot when she's gone, but she's on air for another year."
In other PR work, Golden has shot a series of promos for FOX 9 about Berkus, who grew up in suburban Minneapolis.
Now the owner of a Chicago design firm, Berkus started early: "He would go to consignment stores and have them hold things for me. I'm talking about when he was 11 years old, he would walk in and say, Do you have any new designer things? I want to bring my Mom in. He was kind of my personal shopper."
Berkus is not open to all his mom's promotional activities. "For his first taping in New York, I brought 17 of my girlfriends. The picture of us is on his blog [thenateshow.com/blogs/?contributor=16]," said Golden, herself a former DIY show host and former Twin Cities interior designer for 32 years who now hand-makes one-of-a-kind leather jewelry.
"When all this fell into place and I said, 'Oh my God, oh my God, you're going to have your own show! I've got friends in Atlanta, Las Vegas and Minnesota, we're all going to come.' He said, Mother, if you think my first show is going to be 100 Jewish housewives, it's not going to happen."
At some point Minnesota should be allowed to elaborately showcase its claim to Berkus on TV. Berkus' people, or Mom, could arrange special airfare and other accommodation deals for a Minnesota-only audience.