LOS ANGELES – Children's television has made heroes out of a bookish aardvark, a singing dinosaur and pizza-munching turtles. It's about time a Native American girl got a shot.
"Molly of Denali," premiering Monday on PBS, breaks new ground with its casting, furthering the case that, when it comes to diversity, kids' programming leads the way.
"Dora the Explorer," which Nickelodeon premiered in 2000, cleared a path for more Latino representation on the airwaves. Disney's "Doc McStuffins," wrapping up its fifth and final season, triggered more than $500 million in merchandise sales in 2013 — a record for a toy line based on a black character, according to the New York Times. TPT's "Hero Elementary," a science series due to premiere in 2020, will pay just as much attention to diversity as it does to brainpower.
But Molly Mabray is the first star of an animated children's show to be a proud, contributing member of a Native American tribe, sharing her adventures from her Alaska home with young viewers across the country.
"We're going to see Molly and her friends doing everything from dogsledding to working in her garden to traveling with her mom, who is a bush pilot who can't land the plane because there's a moose in the runway," said Lesli Rotenberg, PBS' chief programming executive for children's media and education.
"We're highlighting important values, like knowing who you are, accepting what life brings and honoring your elders. While these values are specific to the Alaskan Native community, they're also universal."
Tradition with a twist
Kids from all backgrounds can relate to Molly's obsessions with the internet, sports, animals and music.
But there's almost always a twist.