Lisa Clark takes a novel approach to making doughnuts. She actually prepares them herself, from scratch, every day. No cost-cutting commercial mixes, no short cuts. The payoff speaks for itself.
"Good doughnuts are just a matter of using good ingredients," she said. "Just doing that can dramatically change the flavor, for the better. It's not that complicated. In the doughnut world, you can buy everything frozen, fry it up and go. That requires about three hours of training, and you're done. I didn't want to do that."
Although Clark's Mojo Monkey Donuts has only been open for about a month, the idea for creating a different kind of doughnut shop has been germinating in her head for years. Starting with a long -- and now, in hindsight, influential -- stint at Breadsmith.
"What really stuck with me is that when you walk into Breadsmith, you see bakers making bread, by hand," she said. "They're making something fresh, that day, with real ingredients. When consumers see that with their own eyes, they recognize that what they're buying is special. They develop a whole new level of appreciation and gratitude for the product."
Agreed. Visits to doughnut-crazy Seattle were another powerful influence. "Doughnuts -- really good doughnuts -- are in such abundance there," she said. "It's wonderful, and we need that culture here in Minnesota."
It didn't hurt that Clark's daughters are also doughnut fanatics, which meant she had plenty of support at home. Armed with a business plan, Clark spent a year hunting down a location, finally settling on a storefront on St. Paul's W. 7th Street. "The neighbors have all been beyond supportive; it's like a little bit of Mayberry, but in St. Paul," she said with a laugh. "Seriously, I keep wondering, 'Where is Opie?'"
They might not be so welcoming once they realize that she's single-handedly expanding waistlines in the 651. Don't believe me? Take a crack at one of Clark's raised doughnuts with coconut. You'll have the elastic-waist pants store on speed-dial in no time.
Variation on a theme