Local companies such as Blu Dot and Room & Board established Minnesota's reputation for modern furniture design. Now some smaller, newer businesses are helping sustain that tradition. We profile three of the state's most stylish:
Eastvold Furniture
Room & Board was a big inspiration for Matt Eastvold. The son of a welder, Eastvold grew up in tiny Hartland, Minn. For kicks he would often spend weekends gathering up the extras from the floor of his father's shop. "Then I would take all his scraps and put a coffee table on top of it — just like Room & Board," said Eastvold.
Decades later, Eastvold returns the favor by designing his own line of inspiring furniture. Based in Dennison — another Minnesota small town — Eastvold Furniture specializes in ultramodern tables and credenzas, sold mostly to design-lovers on the coasts. "I'm sort of sick of saying [the furniture] is midcentury inspired but I can't deny that," said Eastvold. Founded in 2008, his one-man company creates simple, almost bare-bones wooden furniture with splashes of vibrant accent colors.
Eastvold's is the typical lemons-lemonade story: His custom cabinetry business went bust in 2008, an early casualty of the Great Recession ("600 and some cabinet shops closed in 2008 and 2009 in Minnesota alone," he said).
On the upside, a furniture business swiftly grew from the ashes of the old cabinet shop. This allowed Eastvold to focus on product design and marketing, aspects of the business he most enjoys. "I really like building the company, getting the customers," he said.
"I don't really care to be in the shop," confessed Eastvold. He grew up working in his dad's welding shop. He later spent interminable workdays—"sometimes 14 hours"—manning his own cabinet shop. He's burned out on shops. So he contracts with a local woodworker, also based out of Dennison, who constructs the entire Eastvold line by hand. "I'm trying to hit a larger market without sacrificing quality," said explained. "All the furniture is handmade — that will never change."
Proving himself a capable businessman, Eastvold was quick to secure contracts with upscale boutique retailers in New York and Los Angeles as well as Dallas, Miami and Portland. "Over half of my stuff goes into Manhattan and Brooklyn," explained Eastvold. "My other big market is California. People living in those areas really like modern design."