With daylight growing noticeably shorter, pedestrian traffic increasing and schools back in session, public safety officials are trying to shed light on a stubborn problem:
Getting yourself killed while crossing the street.
Despite a state law change nearly 15 years ago aimed at improving crosswalk safety, Minnesota is on pace to match last year's 41 pedestrian deaths. That was the most since 2005 and stands in sharp contrast to the impressive decline in traffic fatalities in recent years.
Twenty pedestrians have died so far this year. With more people walking and biking, and October -- statistically, the deadliest month for pedestrians -- nearing, public safety officials are urging pedestrians and drivers to be more aware. They also are considering a new crosswalk safety campaign to remind motorists that pedestrians, not those in cars, rule the road.
All too often, drivers clash with bicyclists and walkers, ending in irritation and road rage or even injury and death. Who's to blame -- the driver or the pedestrian?
"Everybody has different rights and responsibilities, and safety is a shared responsibility," said Tim Mitchell, the director of the bicycle and pedestrian section for the Minnesota Department of Transportation. "[We] urge people to have patience."
Pedestrian fatalities have remained relatively unchanged since the state crosswalk law, requiring drivers to stop for pedestrians, took effect.
Officials say it's because there's little attention, enforcement or concern in the public about pedestrian safety.