The ads rotate on an electronic billboard — past the beer and the sandwich deals — to a shot of three Minnetonka school board incumbents and a message to voters who decide Tuesday who will fill four school board seats: "Continue the Excellence."
Use of the billboard is an unusual tactic for a local race, but the incumbents are in a crowded field that for the first time includes challengers determined to rein in the district's aggressive use of open enrollment to attract students. It is a practice the school system has said it needs to generate revenue and fund a broad array of program offerings.
Incumbents voted recently to cap enrollment to make clear the board no longer intended to "grow the district." The action occurred during the same school board meeting in which it was reported that 37.5% of Minnetonka elementary students this year live outside the district.
A group of four challengers running as "4TONKA" note the district has stated twice before in recent years that it was nearing capacity and then jumped past those numbers. As Election Day approaches, the four find themselves battling not just the incumbents and other like-minded candidates, but the district itself.
At Minnewashta Elementary, which a year ago grew from eight to 11 kindergarten classrooms, Principal Cindy Andress wrote to district parents on Oct. 28 asking them to watch a video in which she stated there was a "false narrative" that the school was overcrowded. Two 4TONKA candidates, Sarah Clymer and Trevor Thurling, have children at the school, and they and others have cited the carving out of a permanent classroom in the school's media center as one piece of evidence to the contrary.
The principal's video also was intended to dispel the notion there was teaching occurring in the school's vestibules — a concern that arose after the practice actually did occur last school year at Groveland Elementary. A parent recently posted a picture of that teaching space, which had a sign saying, "Quiet Please Class In Session," on Nextdoor.com and it generated more than 200 comments.
JacQueline Getty, the district's spokeswoman, said last week that use of the Groveland vestibule "had nothing to do with overcrowding," and despite that it might be needed as an emergency exit, it has not been used as a common entrance for some time — and that all of the district's buildings met fire code.
"When district leadership learned of the teacher at Groveland periodically using that space last year, the teacher was told she could no longer use it, and it has not been used since," Getty wrote in an e-mail.