The Minnesota Vikings did a virtual end zone celebration in advance of Super Bowl Sunday by announcing they're only $10 million shy of a $125 million sales goal for seat licenses at U.S. Bank Stadium.
The team was to report Wednesday having sold 90 percent of the available "stadium builder's licenses" for the building's inaugural 2016 season. The first games will be played in the new $1.1 billion facility in August.
"We're in a good place; We still have a lot of work to do to get to that $125 million goal," Vikings chief marketing officer Steve LaCroix said.
Ticket sales started in spring 2014 with the goal of raising $125 million for owners Zygi and Mark Wilf to use toward their $578 million share of the building's cost.
Though common at new stadiums throughout the country, this is the first time seat licenses have been sold in the Twin Cities.
The licenses initially were controversial because fans are helping the owners defray their cost for the new building. Taxpayers already are paying just shy of $500 million for the project.
The stadium-builder licenses are required for 49,700 seats in the 66,200-seat stadium. License prices ranged from $500 to $9,500.
The licenses are one-time fees for the right to buy a certain season-ticket seat in the stadium. Once purchased, the seat licenses are valid for 30 years, but they apply only for Vikings games — not concerts and other events.