Like a lot of millennials, Jared Kamrowski graduated from college in 2008 with loads of debt, ample social-media experience and a thirst for adventurous travel. Unlike a lot of millennials, though, he also landed a well-paying job straight out of school — which he then gave up eight years later.
"It's amazing how one thing led to another," said the 33-year-old founder of the in-demand website and newsletter ThriftyTraveler.com whose initial job was working as a CPA for the FDIC. Talk about LAME. But being a bank examiner put him in other cities 150 or so nights a year, and that's when he started to apply his nerdy inclinations toward something a lot more fun.
"It was kind of a perfect mix, where I had a financial background, I traveled a lot, but I was relatively broke. So I had to figure out how to maximize the reward points I was getting, and find every deal I could."
That's how Thrifty Traveler came about, a brand that has earned more than 200,000 followers in three years between the website, Facebook and Instagram. Many of its devotees eagerly await each day's latest deals, and almost a third of its audience is from or near the Twin Cities. Which makes sense when you consider that Kamrowski and his partner, Nick Serati — a childhood friend from Fargo, N.D. — run their site and do their personal traveling out of Minneapolis.
"The more we've gotten to travel, the more we've stuck to our mission of trying to find ways of doing it on a pretty average income, because we want to take advantage of all this, too," said Serati, who posts many of the site's tips on maximizing credit-card offers while blogging about his own travels. But the daily flight deals have been the jet behind Thrifty Traveler's engine.
"It's a little selfish," admitted Kamrowski. Meeting at the south Minneapolis coffee shop where he frequently grinds away on his laptop — they're opening an actual office near the end of the year — Kamrowski offered a peek behind the curtain of Minnesota's 21st century version of a travel agent.
What has happened to facilitate your popularity?
The decrease in oil prices brought down the prices of flights. At the same time, there's been an increase in competition. There are so many budget carriers now, and not just Spirit and Frontier but Iceland Air, WOW Air, Norwegian, many others, and they're all competing and bringing down prices. It wasn't too long ago that [nobody] would have believed you could fly to South America from Minneapolis for $200 or to Europe for $380. There was also the confluence of social media and e-mail taking over our lives. It's easier than ever to spread the word on these deals.
Why was the Twin Cities the right place to launch Thrifty Traveler?
It makes perfect sense. Let's face it: We need to get out of town a lot more because of our long winters. People here are always looking for cheap flights to Mexico or the Caribbean. Also, being in a Delta hub helps. I'll go ahead and say I think Delta is the best airline in the U.S., so travel out of Minneapolis is usually pretty reliable. And we have a very nice, almost Scandinavian-nice airport.