If you pour it, they will come.
"It" is beer, and "they" are the millennials and Gen Xers being beckoned to Stillwater on Sunday for a "party with a purpose."
Along with local brew, food and live music, organizers hope attendees will soak up the message: that pollinators are in peril and regular folks can help, by planting habitat and saying no to harmful pesticides.
"You can't get a beer without seeing a hummingbird or bumblebee," said Laurie Schneider, co-president of the Pollinator Friendly Alliance (pollinatorfriendly.org), thanks to all the pollinator-themed art and a 3-D photo stage. "We wanted to get the message to the audience that has the biggest impact — people age 25 to 45 … raising families and making lifestyle decisions. To attract that audience, we needed to put on an awesome party … with an educational component wrapped in art and games."
Bees have been a hot topic in recent years, so there's no shortage of information on how to help them — from seminars to garden club presentations to information booths at plant sales. But those outreach methods are often preaching to the choir. With Sunday's Polli-Nation event, organizers are sweetening their pitch in hopes of reaching far beyond the core group of concerned gardeners and bee advocates.
In Minnesota, that core group is large and active — a network of passionate grass-roots activists, representing several dozen micro initiatives and thousands of volunteers. Some have expertise in horticulture or beekeeping, but many are just regular folks with so much passion for pollinators that they're devoting evenings and weekends and their own money to give talks, plant pollinator-friendly plants and produce websites and hand out materials.
"There's a ton of education going on out there — NGOs [nongovernmental organizations] are a big part of that," said bee expert Vera Krischik, associate professor at the University of Minnesota. "There are a lot of little not-for-profit organizations. It's wonderful that people want to do something."
Bee awareness has "just exploded," said Heather Holm, a Minnetonka horticulturist and author of "Pollinators of Native Plants" (pollinatorsnativeplants.com).