CBS 3 and KBJR, two TV news stations that have long worked out of the same building, have joined teams to create Northern News Now, local coverage that will air on both the NBC and CBS affiliates — sometimes simultaneously.
The consolidation makes this the largest television newsroom in the Duluth-Superior market.
Both stations air the same newscasts from 5-7 a.m. and 10-10:30 p.m. on weekdays, with a slight variation on weekends. The separate channels alternate news coverage throughout the lunch hour and starting up again in the late afternoon.
Northern News Now will also offer two additional local news programs at 4 p.m. and 6:30 p.m. on the CBS affiliate.
"Every move we're making in regards to our news product is research based," said Todd Wentworth, Northern News Now VP/general manager, in a news release. "In fact, some of the most important guidance comes directly from our viewer's own comments and opinions. Local television viewing today centers on live, local programming with a commitment to community. It is our mission to continue to deliver the information that our viewers have grown to rely on."
Christa Lawler
ST. LOUIS COUNTY
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