The campaign of mayoral candidate Mark Andrew sent out 3,500 mailers this week touting a troubling statistic: that Minneapolis has lost 27,000 jobs in the last decade.
"I'll use my private and public sector experience to get those jobs back," says the ad. "We need pro-growth innovations to compete in a global economy."
That number, based on outdated data, is misleading.
Andrew pulled the figure from a 2011 Met Council report that detailed job losses between 2000 and 2010.
But employment has rebounded in recent years. Minneapolis lost only 8,393 jobs in the 10 years leading up to the third quarter of 2012, the most recent period available, according to the state's economic development department.
By the time the campaign learned about the fresher data, it was too late to stop the ad from hitting thousands of mailboxes.
Campaign manager Joe Ellickson said they tried to pull the mailers Wednesday morning "due to the outdated number, but it was already in the mail chute."
He stressed that the campaign wants to be "100 percent upfront and forthcoming."