The nation found Tiger Woods on TV Sunday even though he was there for breakfast rather than lunch. Minneapolis found him more than anybody.
Minneapolis stood first among markets with its 38 share, meaning 38% of TVs on at the time were tuned to the Masters. Its 13.2 rating, indicating 13.2% of households were watching, came in second to the 13.8 from the market of Greenville, Spartanburg and Asheville in North Carolina.
CBS reported an average overnight rating of 7.7 with a 21 share. The broadcast, earlier than usual because approaching storms forced a schedule change, peaked at a 12.1 rating, when Woods was playing the 18th hole.
CBS’ 2018 Masters coverage, broadcast on the usual schedule, delivered an 8.7/18. That broadcast peaked at 11.0.
Even CBS’ rerun Sunday rated high. Its 3.4 rating made it the third-highest-rated golf broadcast on any network this year. Only Saturday’s and Sunday’s live Masters fared better.