Minneapolis is almost one step closer to joining the 21st century. After months of dragging its feet, it should opt to do the inevitable: allow Lyft drivers to pick-up people within its borders. Well, the City is in the progress of making that happen.
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It was 2004. I remember looking in awe at the price tag of college textbooks: $100 for an introductory of macroeconomics textbook? I begrudgingly bought the book – a used copy no less – from the college bookstore and proceeded to use it (maybe) a dozen times throughout the semester. At the semester's end, I brought it to book buy-backs only to find they'd upgraded to a new edition and weren't buying back copies.
Shit. I remember feeling cheated. Like, the system was rigged.
Upon the recommendation of a friend (thanks Adam!), I decided to check out Amazon.com. I listed the book and sold it for like $75. I didn't make money on the deal, but it was better than the alternative. Eventually I started selling my old textbooks. When that wasn't enough, my friend and I noticed the college bookstore would discard literally hundreds of "outdated" textbooks each month on a table with a sign that read, "free books."
We'd grab our backpacks and laundry baskets, fill them up and list everything on Amazon. The college provided free packing materials at the time, so our cost was virtually nothing. I made around $3,500 the first semester and a couple thousand the following semester before the University started donating to Books for Africa.
To this day, I still sell books on Amazon. While my margins aren't as big as they once were, I still capture value from something that I would never have prior to Amazon. The downside to all of this is that me – and countless hundreds of thousands like me – are putting stores out of business.
Technology disrupted the traditional marketplace. Cities can regulate against change, but here's the catch: they can't be ignored for long.