Above: The homepage of the Intermediate Meme Museum, launching tomorrow. Image via https://www.imm.digital.

Most people have encountered a meme, those single photos with funny captions that are easily shared on social media. Memes often times take the form of cute cats, like Grumpy Cat, with his self-described disgruntled face that's easily captioned as a meme with a line like “I came. I saw. I complained.”

Minneapolis artist Eric Larson was so fascinated with memes that he decided to launch a new magazine, Intermediate Meme Museum, dedicated to deeper explorations around the discourse and meme-making practice.

The magazine launches online tomorrow, Saturday, December 15 at 9 a.m. at https://www.imm.digital/. It will be themed “loosely around the relationship between memes and identity,” according to the press release, and features new memes and digital artwork, and writing about meme culture. The idea for it came out of Eric Larson’s Meme Town, an Mn Artists’ presentation he did at the Walker in 2017. 

The three digital pieces in the magazine smartly deal with race, sexuality and language from a variety of perspectives. Martin Gonzales’ digital video installation documents his trip to Mexico as a Chicano man who does not speak Spanish. Gelli Spinelli/@not.yr.boyfriend’s “Call Out Island” is a set of new memes that delve into the politics of super liberal online spaces. Clee McCracken’s 24-hour clock-themed livestream begins the day of the release, tick-tocking away. He invites viewers to interact with him, and has already posted the schedule for his performance here. The first issue also includes an essay by writer Jordan K. Thomas about the relationship between memes, blackness, digital culture, and cultural appropriation.

Like the meme itself, this magazine will continue on possibly virally for who knows how long. The next issue is due out March 16, 2019, and the third issue will hit the web on June 15, 2019.