Live music, food-truck fare, wine bars and craft beer may be the grist of entertainment in the North Loop or Lowertown, but not at the Minneapolis-St. Paul International Airport.
But those are the kind of hipster sustenance, shops and amenities being considered by the Metropolitan Airports Commission (MAC) to remake parts of the main thoroughfare and some concourses of Terminal 1 (Lindbergh) as well as part of Terminal 2 (Humphrey).
Many bear the signature of some of Minnesota's most recognizable brands — ranging from Buffalo Wild Wings to the McNally Smith School of Music.
After nearly five hours of discussion Monday, a MAC subcommittee recommended a slate of new shops, restaurants and entertainment options that were hotly contested among the would-be concessionaires, some of which do business globally. Many were testily debated by commissioners — and more discussion is expected when the full commission takes up the proposals Aug. 17.
"There's a good-size book of business here," said Rick King, chair of the MAC's Management and Operations Committee. Indeed, the trade publication Airport Revenue News estimates the concessions market in North America is $9 billion.
"It's fair to say a certain percentage of people are not going to get what they're looking for," King said. Some of the state's biggest brands and personalities were left behind, including a sports-bar concept pitched by the Minnesota Twins and a restaurant proposed by James Beard finalist Kim Bartmann.
The 169,000 square feet of concession space at the airport generates more than $180 million in annual sales and about $25 million in rent to the MAC. This round of renovation seeks to retool about 72,000 square feet, in about 50 different locations, with work beginning later this year.
MAC staff sought to increase participation by local businesses, reflect national trends such as craft beer and cocktails, increase duty-free shopping opportunities and attract national brands.